Wyndham Vacation Ownership Establishes a Permanent Sales and Marketing Operation in Maui, Hawaii by Acquiring Activities-4-Less, Inc.
ORLANDO, Fla. (July 3, 2007) - Wyndham Vacation Ownership (WVO), the world’s largest vacation ownership company and a member of the Wyndham Worldwide family of companies (NYSE: WYN), today announced it has acquired the sales and marketing business and the physical assets and contractual rights associated with privately held Activities-4-Less, a Maui-based vacation ownership sales and marketing operation in Hawaii. Terms of the deal were not disclosed.
Wyndham Vacation Ownership will assume the company’s off-site sales and marketing operations within its Wyndham Vacation Resorts (WVR) portfolio. Operations include more than 10 off-site marketing locations and a 6,700-square-foot sales center. WVO also will offer employment to all active employees and offer to continue services of independent sales and marketing representatives.
“This acquisition enables us to further enhance our strong presence throughout the Hawaiian Islands, which are an extremely popular vacation destination for our more than 800,000 owner families,” said Franz S. Hanning, president & CEO of Wyndham Vacation Ownership. “Establishing permanent sales and marketing operations in Maui is tremendously significant because it advances our strategy to continue growing our portfolio of products and services in Hawaii for years to come.”
Activities-4-Less, owned by Robert Bluh, has been serving as a sales and marketing agent for Wyndham Vacation Resorts throughout the past two- and-a-half years, marketing and selling WVR’s Hawaii resorts along with the FairShare Plus by Wyndham points-based exchange program.
“I am extremely proud of my entire staff and their tremendous accomplishments over the past two-and-a-half years,” said Robert Bluh, president & CEO of Activities-4-Less. “I believe all of our employees will have a rewarding career with Wyndham Vacation Ownership.”
The sales center is located on 900 Front Street in the Lahaina Center Shopping Complex and the off-site marketing locations are situated throughout Maui.